Tag how to sell online

Benefits of Selling Online

Benefits of Selling Online
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The digital world is expanding day by day. Almost everyone across the globe has access to internet and smart phones. So in this age of growing internet access it is very important to have an online presence to increase the productivity and profits. Though brick and mortar still makes up the majority of sales, online sales are growing rapidly. These day’s  buyers before buying anything conduct extensive research online. Most of them even prefer shopping from home as it takes away the pain of waiting in the queue to pay up bills or even driving through the busy road. Online shopping makes your life easy, hassle free and saves a lot time. You can often purchase items with just a simple click of a button.

Let us take a look at some of the benefits of selling online:

Global Reach: By going online, your customers are no longer confined to the geographical location where the store is located. Your customers could be anyone, from any part of the world. You could sell anywhere, anytime, even internationally. Selling online also has an added advantage of increasing the potential customer base by driving traffic through multiple channels like social media, organic search, Google Ads etc.

Cost Less to Setup: Setting up a physical store is a costlier affair as it involves rental space, wages for the employees, equipments, insurance, inventory, electricity, etc. On the other hand, setting up an online store requires much lesser investment as some of the above mentioned costs are not incurred on online selling. You can save a lot of money by selling online. You can use the money that you save to develop your website and the product range. It also takes less time to set up online store. You can easily set up your online store through E commerce portals.

Open 24/7: An online store is open to customers 24/7, 365 days a year, which means customers can shop at their convenient time. Your sale can happen any time of the day. This not only maximizes your sales but also your profits. On the contrary, keeping an offline store open 24/7 not only requires additional expenses but also practically not feasible.


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Wide Range of Products available: Offline stores require additional planning to expand their range of products due to limited space. However, online store doesn’t have such limitations and you can use drop shipping to procure inventory without a large, upfront investment.

Increase Brand Awareness: Having an online presence will help you to increase your brand awareness. Most of the buyers before buying anything researches about the product online first. So having a proper website or an e-store will allow the customers to check about your product information, reviews etc before making a decision. They can also search about your company anytime. This will in turn help you to build trust and loyalty among your customers.

Easily Measurable: It is very easy to track your sales online through systems like Google Analytics. You can view statistics including how many people visited your website, through which source did they come, what they purchased, how many orders were processed, average cart total, cart abandonment rate and more.

Having an online presence or an online store not only helps you to maximize your sales and profits but also lets you work from any part of the globe. So what are you waiting for start you online store today with Shopify or Bigcommerce and become your own boss. Do leave us your comments and viewpoints in the comment section at the end of the article. Would love to hear your side of the story.

 

Out here I would like to recommend 6 different platforms where you can create your online Store very easily

 

  • 1 : Shopify  :  Shopify is a leading online shop builder – it is currently powering over 600,000 online shops and has helped businesses process over $50 billion worth of sales

 

  • 2: BigCommerce   :  Bigcommerce comes with a range of customizable templates to help you design your store; you can use it to sell either physical or digital goods; and there are also some tools provided to help you market your store.

 

  • 3: volusion    :  volusion  is one of the larger ecommerce online store builders that allow you to start selling your products without being a technical nerd at all

 

  • 4: 3Dcart      :3dcart is a feature-rich eCommerce platform that serves merchants large and small. With a wide range of pricing options and loads of features right out of the box, 3dcart is an excellent option for merchants who are looking for an affordable, fully-hosted selling solution.

 

  • 5: LemonStand   : Founded in 2010, LemonStand is a Canadian eCommerce solution for growing online sellers. LemonStand currently hosts over 2,000 merchants and provides all of those merchants with reliable web hosting, excellent customer service, and a continually expanding feature set

 

  • 6:  EcWid.    : The name “Ecwid” (pronounced ECK-wid) is short for “eCommerce widgets” which describes (somewhat) what Ecwid does. Ecwid is a shopping cart widget that incorporates into any website with just a few lines of code. Using Ecwid, you can sell across multiple sites and manage it all from one easy-to-use admin. If you’ve only got a few products to sell (up to 10) Its completely free.

 


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Shopify Vs Bigcommerce

Shopify Vs Bigcommerce
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    Shopify Vs Bigcommerce:  Which one should you try?

It must be very confusing to choose an online ecommerce store since there are plenty of good options out there in the market. So to make it little simpler for you all, I am posting my reviews on two of the most popular and best ecommerce shop builders in the market – Shopify and Bigcommerce. The debate of Shopify vs Bigcommerce seems to be an ongoing one. Do leave us your comments and viewpoints in the comment section at the end of the article in case you enjoyed reading it. Would love your hear your side of the story.

Shopify was founded in 2006 with their headquarters in Ottawa, Ontario, Canada. They have become one of the fastest growing companies in the world and host over 600,000 online stores and its growing every day.

On the other hand, Bigcommerce is slightly newer platform and was founded in 2009 originally from Sydney, Australia but now they have a corporate headquarters in Austin, Texas. They host over 95000 online stores and their popularity is growing each day.

Both Shopify and Bigcommerce are software that allows you to sell products & Service online. This software have made selling online really easy, all you need to do is build an online store, select a template, upload your products, set the prices and vroom you are ready to start. It’s that simple.

In my opinion, Shopify is great for the first time web store owner as it’s easy to use and offers what you need. Bigcommerce is the way to go for more advanced and larger web stores that are past the initial web store stage and where it’s all about conversion rate/recurring customers.

Here is testimonial of a happy Shopify Customer:

I was in the midst of free trials with both BigCommerce and Volusion when I found out about Shopify. I had literally been in tears with the other free trials, because I don’t have deep HTML or CSS knowledge. Every little change seemed to require big back-end changes. Whenever I called their support teams, I didn’t feel that my questions were answered. I did feel like I was getting the “hard sell” and that their staff was anxious to “close the deal”. It seemed like their motivation was commission and not serving the customer. I couldn’t believe there wasn’t anything out there that a reasonably intelligent entrepreneur could use to create their own e-commerce website.

I was thrilled to find Shopify. Everything is just the way it should be. If you want to change colors and fonts, you can do so simply and easily. Every time I have ran into something that seemed like a stumbling block, I’ve just called the support team and gotten a nonchalant answer that made everything seem so simple. Sometimes the answer has been that “there’s an app for that”. Other times they have simply made the desired change for me on-the-spot, especially if it is related to HTML code. Their online support database has a lot of tutorials with screen shots that have walked me through how to make changes myself too. Thus, I’m now not intimidated by HTML.

Shopify has gone above and beyond with all my requests, which is why I’m bothering to take the time to write this testimonial. I found out about Shopify while reading something online related to The Four-Hour Work Week book. As a small business owner, Shopify has been an invaluable partner.

Adrienne Doring

A testimonial of a happy Bigcommerce customer:

We have used different e-commerce platforms over the years. With our store, we wanted something easy to use that had the features we needed. BigCommerce made setting up our store simple with great SEO features and seamless integrations with MailChimp, Facebook, Ebay, PayPal and Google. Consider us very satisfied clients! Ben & Mary Daniel

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Let’s look at the Pricing first:

Bigcommerce offers 4 pricing plans:

  • Bigcommerce Standard: $29.95 per month
  • Bigcommerce Plus: $79.95 per month
  • Bigcommerce Pro: $249.95 per month
  • Bigcommerce Enterprise: varies depending on requirements

Whereas Shopify offers 5 pricing plans:

  • Lite: $9 per month
  • Basic Shopify: $29 per month
  • Shopify: $79 per month
  • Advanced Shopify: $299 per month
  • Shopify Plus: pricing varies depending on requirements

So with Shopify you can start selling online with as cheap as $9 per month. However, this plan actually doesn’t provide you with a fully functional online store. You can use a “Shopify Button” to sell products online on an existing website. Or else you can use your Facebook page to sell products. You can also use this plan to sell goods offline and use the Shopify backend to manage orders and inventory.

It seems the pricing structure of Shopify and Bigcommerce are quite similar to each other with the exception being Shopify Lite where you can sell goods online at a much cheaper rate.

Apart from pricing there are other factors that you need to consider while choosing an ecommerce store for your precious business – one of them being the Themes or Designs.

Themes:

Themes play a very important role in making or breaking a sale. All of us want our store to look the best. So both Bigcommerce and Shopify offers amazing free as well as paid themes that you can choose from. Shopify provides 10 free themes whereas Bigcommerce has 7 . Shopifys free themes and quite distinct and differ considerably whereas the free themes provided by Bigcommerce are more or less like variants of each other rather than unique designs. Shopify offers not only better looking designs as they have a larger ecosystem of designers but also more free responsive designs. In this day and age, responsiveness is a must when it comes to any website, let alone a web store.

Shopify has more than 100 paid themes and the price range is between $100-$180 and Bigcommerce also has around 100 paid themes and the price range is between $145-$235. Again the paid themes in Bigcommerce are quite similar to each other but in Shopify the themes differ considerably. When it comes to themes Shopify has an edge over Bigcommerce.

Let us look at the Transaction Fee:

Both Shopify and Bigcommerce offer credit card rates that improve with each plan. Shopify users have to pay additional transaction fees on top of any credit card processing rates whenever they use a service provider other than Shopify payments. The additional transaction fees range from 2 %( on Shopify Basic) to 0.5 %( on Shopify Advanced). Whereas Bigcommerce users do not have to any transaction fees no matter which credit card processing provider they choose.

Also to note here Shopify Payments doesn’t provide any seller protection and lot of sellers complain about chargeback. Both Paypal Amazon Pay have seller protection. But in order use them on your Shopify store you will have to pay 2% transaction fee which is not therein Bigcommerce. Bigcommerce has an edge over Shopify here.

E-commerce Tools:

Both Shopify and Bigcommerce provide you with awesome e-commerce tools that will help you to build and grow your store. Shopify offers all the basic tools that are important to build an advanced e- commerce store whereas Bigcommerce offers you more tools “out of the box” (like built in shipping quotes, gift certificates, product reviews and some basic email marketing tools) than Shopify. In their most expensive plan, Shopify offers gift cards, reviews and ratings as “out of the box” features. If you want to take advantages of more tools “out of the box”, then Bigcommerce should be your option.

Apps:

Both Shopify and Bigcommerce have their own App store to help you improve and increase the functionality of your store. These Apps can help you manage inventory, shipping, bookkeeping, etc and also automate a lot of day-to-day tasks that is required to maintain an e-store.

Shopify offers you more than 1400 Apps while Bigcommerce has about 250 Apps. Also Shopify provides different mobile phone Apps. The two main ones are Shopify -{which helps you to manage the basic aspects of your store} and Shopify POS –{which helps you to sell products via Shopify in a physical location}. Bigcommerce used to offer a mobile app but no longer does. This is again Shopify strength over Bigcommerce.

About Annual Sales Limits:

There is a sale limit in Bigcommerce. On the “standard” plan your sales are limited to $50000, on the “plus” plan it is $150,000 and on the “pro” plan it is $400,000, on the Bigcommerce Enterprise it says custom which means its negotiable. These limits are calculated on a trailing 12-month basis. However, no such limits exist on Shopify plans. This can be one of the strongest reasons to choose Shopify over Bigcommerce.

Benefitting from Annual Discounts:

There is something like annual discounts which both Bigcommerce and Shopify offer to their users. Shopify offers a 10% discount if you pay upfront for a year’s service and 20% discount if you pay upfront for two years. However, Bigcommerce provides a 10% discount if you pay upfront for a year’s service on the ‘Pro’ and ‘Plus’ plans.

Hiring a Consultant:

Both Shopify and Bigcommerce offer experts to help you with your online store. These experts are external consultants like designers, developers, marketers that you can hire to grow your business. Shopify have more experts than Bigcommerce who can help you set up your store from scratch. Also the best thing about Shopify is that they list out experts that are geographically closest to you so if you ever want to meet them in person, you can request so. So if want to personally meet your consultant and discuss about your business then Shopify is the place for you.

Contact Support:

Both Shopify and Bigcommerce have impeccable customer service and they are ready to help you 24/7 through email, online chat and phone.

Both Shopify and Bigcommerce have their strengths and weaknesses and it depends on you to see which one works better for you. If you are a newbie and just starting out, less tech savvy and do not require ‘out of the box’ features but want a great e-commerce store then Shopify is the place for you. But if you are looking for growth, more tech savvy and require a lot more ‘out of the box’ features then go for Bigcommerce. However, we would want you to try out both of them (their free trial periods) and experience them for yourself. Your personal preference matters the most. Both of them offer great features which will help you to grow your business. Trial period for Shopify is 14 days and Bigcommerce is for 15 days. Do give it a try and don’t forget to share your experiences with us. We would love to hear your stories.

 

 

 

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